Getting to Know More About the Digital Marketing
Digital or Online Marketing is a component of marketing that is based on internet technologies. Its main purpose is to promote brands and get connected to potential customers using digital marketing. Today, digital marketing evolves with the use of desktop computers, laptops, mobile phones, digital media channels, and platforms. These digital media channels and platforms are not limited to email only but also to text and multimedia messages, social media, and web-based advertising. At the top of it all, the marketing campaign still involves communication. And digital marketing involves digital communication.
Digital Marketing Then, Now, and Tomorrow
It was in the 1990s when Digital Marketing was first used. It was the digital age that introduced the internet and Web 1.0 platform. Yes, before we had today’s Web 3.0, we used to have 2.0 and the first was 1.0. Web 1.0 allowed users to get information but not like what we have today, then was not allowed to share information over the internet.
As digital marketing evolves by year and technology improvement, since then, business and technology have become inseparable. Today, with the help of a Digital Marketing Consultant, brands promotion through digital marketing has been made easier. It has been broadened with the use of email, mobile apps, search engines, social media, and websites. Business firms rely on what the technology can offer for it to survive. But what do we expect from Tomorrow’s Digital Marketing?
The Hottest Digital Marketing Trends in 2022
- Search Engine Optimization (SEO)
Search algorithms have never lost their way in digital marketing. With that, SEO has always been a moving digital marketing trend every year.
SEO or Search Engine Optimization is the process of working on the website’s online visibility by improving the web traffic’s quality and quantity that it gets from search engines. This involves ranking, metrics, keywords, unique content, on-page optimization, link building or off-page optimization, and many more.
To be able to play along with this trend, you must hire a Digital Marketing Expert with keen SEO knowledge to get a successful result.
- PPC Advertising
Pay-Per-Click advertising is a counterpart of any business. It is a form of marketing that lets the advertisers pay as a publisher in an advertisement campaign that gathers leads through clicks. It has been widely used in 2021 and it is still useful in 2022.
- Conversion Rate Optimization (CRO)
CRO is the process of enhancing the webpage or landing page experience through the website visitor behavior. Technically, with CRO you can get people to your site and convert those visits into revenue-generating outcomes. These outcomes can be in a form of subscription, intro class, free book, or purchase.
- Social Media Marketing
Despite the deadly financial and life crisis that the Covid19 Pandemic has brought to us since 2020, it also brought some good things. One of these is introducing to other people the benefits of using Social Media, especially to businesses. With that, Social Media Marketing has become a more powerful Digital Marketing channel than ever.
- Video Marketing
As the use of Social Media channels rises, advertising through video marketing rises as well. There have been growing numbers of users that chose watching instead of reading. That makes the platforms Tiktok, YouTube, Snapchat, as well as Facebook, Twitter, and Instagram keep growing nowadays.
The Digital Marketing Consultants today are working hard to create more strategic ways to promote one’s business. That is with the use of the top 5 hottest trends for the marketing competition next year.